Why Wouldn’t This Work? Eliminating console scalping.

How much do you want it?

Here’s a rather unorthodox and definitely controversial alternative to the current toxic climate of console scalping. This is not a “capitalism is broken” cry, nor is it a perfect solution. Consoles, sneakers, concert tickets; so many anti-scalping strategies have been attempted, from lotteries to limited production runs to a complete hands-off approach.

I propose this approach: For the PS5, Sony should have made a clear schedule for their sales such as below.

November 12th: 1500$ (for the standard edition)

December 1st: 1200$

December 15th: 1000$

January 1st: 700$

January 15th: 500$

I’m sure they could make a system with retailers that don’t sell them at that price by that date that the retailer gets the equivalent refund.

Yes, it’s unfair for people who don’t have that kind of cash, but the current world of scalping has the same result.

This way Sony makes the money that otherwise shifty scalpers and bots would make. Would this cause people to be angry at Sony? Sure, but on the the other hand, Sony would be honestly and transparently trying to minimize scalping. And Sony could claim that the early adopters’ premium goes straight into support for the new console itself. Win, win.

Why wouldn’t this work?




Both a creative and critical thinker, I am a UX designer based in Japan.

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

Don’t Write Off Nintendo’s Latest Stab at VR

Lessons I learned as a clan leader

We need to talk seriously about play-to-earn games and NFTs.

What Video Games taught us about User Onboarding

Road to Eternal City: LOG 004

VVGuild and Age of Tanks Alliance Announcement

Why Microsoft Activision deal is awful

PlanetPalz December 3rd U

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Marc Cocchio

Marc Cocchio

Both a creative and critical thinker, I am a UX designer based in Japan.

More from Medium

The day I left was the day I found…

Why Travel Experience is the Best Teacher

Top 5 Educational Toys for Toddlers (2–12 years) 2022 updated

2022: My Lost Year, Part 5- chapters 13, 14, 15 & 16